Two symbolic characters at the centre of Auckland’s historic Farmers Santa Parade are turning out for the 91st time, delighting families who will fill the footpaths on Sunday 24 November (rain day 1 December) - Santa and Queen Street.
Learn more about the 2024 event here.
The parade may have become bigger and brighter in 91 years, but the philosophy introduced by Farmers founder Robert Laidlaw in 1933 remains the same – a gift of fantasy and fanfare for the children of Auckland.
The star of the show is always Santa himself, but Queen Street has also been a constant presence throughout 91 years in the life of this legendary parade, believed to be one of the most enduring in the southern hemisphere.
Two symbolic characters at the centre of Auckland’s historic Farmers Santa Parade are turning out for the 91st time, delighting families who will fill the footpaths on Sunday 24 November (rain day 1 December) - Santa and Queen Street.
Learn more about the 2024 event here.
The parade may have become bigger and brighter in 91 years, but the philosophy introduced by Farmers founder Robert Laidlaw in 1933 remains the same – a gift of fantasy and fanfare for the children of Auckland.
The star of the show is always Santa himself, but Queen Street has also been a constant presence throughout 91 years in the life of this legendary parade, believed to be one of the most enduring in the southern hemisphere.
Queen Street has evolved over the decades. Once it was a four-lane street with narrow footpaths on either side. Now it is a two-lane, plant-filled boulevard hosting a more intimate festive parade.
But the character expected to rival even the longest-serving players is favourite television pup Bluey, who is joining Auckland’s Farmers Santa Parade for the first time. Fans will see the much-adored Bluey in person on her own float in the parade. Bluey and Bingo will later bring their live interactive experience to Santa's Party at the close of the parade.